Crowdfunding with KickStarter or IndieGoGo. These Entrepreneurs have done it
Went to my first conference through Meetup.com last night at the Hilton DoubleTree Hotel on Sukhumvit 26 (Bangkok).
Interesting thoughts by the presenters and I enjoyed the venue. What I came away with from it was this: It’s a lot harder than it looks. I was always under the notion that it was a pretty simple thing to do. Create an idea or product, list it, and then watch the money come rolling in. It’s not like that. At all.
It’s called CROWDsourcing for a reason. The emphasis being on crowd. Without a crowd any listing is going to do poorly. The better you can grow and cultivate a crowd, the more money you will get and the better opportunity to reach your goal. And boy, do you have to work to get that crowd going.
If you’re a social butterfly and making new acquaintances is no problem for you – then you’d do well in that arena.
What I would recommend is hiring a PR company etc – that is specially suited to build that crowd for you. You have to remain focused on your product or idea. If it’s a product, there is a ton of stuff to do. From marketing to manufacturing to design etc. Some aspect of the whole campaign is going to suffer if you have spend your energy and efforts on maintaining your crowdsourcing. Let the experts do it. Yes. It is going to cost you money, but you greatly increase your chance for success.